6 Tips for Art Gallery Marketing

Art Gallery
Strategy for art gallery marketing

Tips for 
Marketing an Art Gallery 

Art can give people a comfortable feeling while delivering a meaningful message to the world. It can decorate homes, churches, businesses, and many more places. Everyone doesn't know or appreciate the aesthetics it contributes to a room; therefore, you must market your art gallery to get people communicating positively about the type of art you have to offer.  You want to develop a strong brand image for your art studio so help them to understand the benefits of purchasing a particular piece of artwork. It can educate the buyer and help you to make a sale

To early humans, drawings were one of the first forms of communication.
According to creative displays now,
"The most well-known form of primitive communication is cave paintings. The artistic endeavors were created by a species of man that appeared around 130,000 B.C.E, the homo sapiens. The method involved creating pigments made from the juice of fruits and berries, colored minerals, or animal blood. "

Art helps to describe our position and purpose in the universe. It plays a vital part in establishing a tradition for our family. Here are some marketing tips for running a successful business in the field of art.

1. Attract Visitors:

Let people see your Artwork

People are busy working and providing for their families. Therefore, It leaves them very little time to search for those exquisite paintings that they desire.  The art lovers who are interested in buying products from art galleries, go only to reputable galleries. Therefore, you must find creative ways to get visitors in the door or on the website.

To attract visitors you want to follow a few guidelines.
  • First, you must identify the target audience - The people that like the type of artwork you create. For instance, it could be a certain demographic that likes the type of art you create. ( Demographics: Age, income level, education, etc.) Knowing the correct data can help increase your profits. 
  • You should have a website. It is important to make sure your website is mobile-friendly because a lot of people are viewing the internet from their phones. Don't lose a possible purchase, because your art didn't show up well or loaded to slow. That may cause them to be on to the next site very quickly.
  • Promote your event on your social media sites. Ask your friends, family, and employees to share the event as well.
  • Invite journalists and bloggers to the event.
  • Communicate with a variety of people when your out in public about your art. Word of mouth is a great type of advertisement.
  • Show your paintings in places like malls and other establishments.

Follow up by emailing the bloggers and journalists that showed up any extra images or information you can provide to make things easier for them.  

2. Use thought leaders and social influencers:

People tend to follow people who are an authority within the art industry. They look to see if they are established and have a history of accomplishing their desired goals.  They want someone who is an expert that is knowledgeable and willing to help them with questions and answers about the art they wish to purchase.
Art Gallery Marketing
Be willing to answer questions about the art they purchase.

Social Influencers are internet celebrities. They usually have such a big following on social media and people tend to trust them. If they mention your artwork, it can boost your popularity. That's why clothing stores have influencers wearing their clothing on Instagram. People begin to trust the merchandise that the influencers endorse. You can then convert their followers into buyers of your art. 

Make sure to be an honest and trustworthy person at all times so that once you have gained their attention, you gain their loyalty to your business.  If you lose their trust you lose their business.

3.  Contribute Art to the world:

Art can influence society's opinions and values. You can send some of your artwork to popular newspapers, magazines, or digital publications to get your work noticed by people all over the world. 

It serves as a valuable head start to get featured in press specific to the art niche such as;

  • The Art Newspaper - Visual, contemporary, ancient, and international art.
  • ArtSpace Magazine - Contemporary Art
  • ARTnews - American visual-arts magazine
  • Art & Antiques - International art

Be sure to network with others at art shows, fairs, and exhibitions. You can learn from each other and get tips on improving an area of marketing your art. They may be connected to someone that can help you in what you are trying to accomplish.

 Make sure to have your business cards and promotional materials with you to pass out. If you don't like to carry a handful of business cards, you can use your mobile device for a digital business card. It helps you share all your contact information via text or email. That way they can not only contact you, but they can also easily hit links to view some of your artistic work on your social media sites.

Share artwork at a local school or charity event.

Share some of your artwork at a local school or charity event for a good cause. 

It will be doing something good for your community; meanwhile, giving you more valuable exposure to a large variety of people. There are a variety of visitors that will see the art at charity events, colleges, and schools. When parents bring their children to school, and the work captures their eyes, it can capture their curiosity and give them the desire to invest in a piece.

4. Testimonials and Word of Mouth

Offer quality art and motivate people to talk about your visual drawings, paintings, sculptures, photography, etc. Your existing or new customers are a powerful resource to help you reach new audiences that can drive conversions through word of mouth. 

Once a person has purchased a painting or another piece of artwork, they may tell a friend how much they love their newly found work of art. That can in return, urge a feeling to visit the art gallery and make a purchase. 

Most people look for testimonials from their family, friends, and coworkers to make purchase decisions. They ask them have they ever tried something or used something. Why not ask some of your art clients to write an honest testimony about your art studio that you can place on your website.

5. Use Social Media:

Today no business can survive without a strong presence on the internet.

Every business needs a way to promote its product with social media marketing. You should make a business account for Twitter, Facebook, Pinterest, Instagram,  Linkedin, etc. You should claim your business name before someone else try to claim it and uses it the wrong way. 

Keep your profile updated regularly with beautiful images of your art. Be creative with what you post so that it has the potential to go viral and bring more eyes on you. 

Things you can share on social media

  • Images of your artwork- "A picture is worth a thousand words."
  • Your blog post with informative art articles.
  • Live interviews with a famous artist or expert.
  • Details of upcoming art events.
  • Artwork by an influential artist.

When your online presence is followed, it can boost the amount of traffic to your website or stores by adding a button leading you directly to the website from your social media page. That can lead to more sales. You can even add a phone number to the Facebook page to make it easy for potential customers to call the art gallery.

Use your insight report on social media to help keep you informed on what social media plan works best for your art gallery's marketing plan. Always keep an eye on your competitor analysis to stay ahead in the market.

6. Blog

Take the time to implement blogging into your marketing strategy. It can provide informative articles to potential customers. People may learn about your art gallery by researching articles online about a particular type of art that you have written about it. Make sure to have links from your article to your website featuring your work and maybe links to some famous artists.

You can use google analytics to find what demographics are looking at your art information on your blog if you don't want to use your blog stats. Knowing the demographics helps you see what type of group is most interested in your art. 

Some Demographic groups are

  • Age
  • Gender
  • Location
  • Education
  • Income
  • Etc.

Art Creativity

An example of creativity In the art world is when Rdress brought an artist (RaffaelaPictures) and fashion together by letting a dress be the canvas for the world to see an artistic creation. They created a fabulous fashion design with beautiful artwork. Be creative with getting your work known to the world.

Final Thoughts
Art Gallery
Have a good in-store experience of the customer 
Art gallery owners must recognize the important role their industry plays and how to implement marketing strategies that are suitable for their company. Always try to give the customer a good online and in-store experience that will leave them with lasting memories that will make them want to tell their friends about your business. Don't promise something you cannot deliver. You should also stay updated on the latest in the art world so that you don't get left behind and outshined. It is fundamental that your staff is well trained and has a cheerful spirit. 

Check out this video for some more tips on marketing art.

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